Elliott, R. H., Percy, L., & Pervan, S. (2011). Strategic brand management (2 nd ed.). Oxford ; New York: Oxford University Press.
Chicago Style CitationElliott, Richard H., Larry Percy, and Simon Pervan. Strategic Brand Management. 2 nd ed. Oxford ; New York: Oxford University Press, 2011.
MLA CitationElliott, Richard H., Larry Percy, and Simon Pervan. Strategic Brand Management. 2 nd ed. Oxford ; New York: Oxford University Press, 2011.
Warning: These citations may not always be 100% accurate.