Basic marketing : a marketing strategy planning approach
| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | Cannon, Joseph P, McCarthy, E. Jerome |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York,NY:
McGraw - Hill,
c 2014.
|
| Edition: | 19 th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxxix; 725 p.: ill.; 28 cm. |
| ISBN: |
9780078028984 |