Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach (19 th ed.). New York,NY: McGraw - Hill.
Chicago Style CitationPerreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19 th ed. New York,NY: McGraw - Hill, 2014.
MLA CitationPerreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19 th ed. New York,NY: McGraw - Hill, 2014.
Warning: These citations may not always be 100% accurate.