Marketing research

Main Author: Hair, Joseph F
Other Authors: Lukas, Bryan A, Miller, Kenneth E
Format: Open Shelf
Language: English
Published: North Ryde, NSW: McGraw - Hill Australia, c 2012.
Edition: 3 rd ed.
Subjects:
Item Description: Includes bibliographical references and index
Physical Description: xxii; 658 p.: ill.; 25 cm.
ISBN: 9780070997585