Consumer behavior & marketing strategy

Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C
Format: Open Shelf
Published: New York, NY: McGraw - Hill, c 2005.
Edition: 7th ed.
Subjects:
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040 |a LC 
090 0 0 |a HF 5415.3.P48 2010  
100 0 |a Peter, J. Paul  
245 0 0 |a Consumer behavior & marketing strategy   |c J. Paul Peter, Jerry C. Olson. 
250 |a 7th ed. 
260 2 |a New York, NY:   |b McGraw - Hill,   |c c 2005. 
300 |a xxv, 554 p.:   |b ill.;   |c 27 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
650 0 0 |a Consumer behavior  
700 0 0 |a Olson, Jerry C  
740 0 2 |a Title 
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