Consumer behavior & marketing strategy
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Olson, Jerry C |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw - Hill,
c 2005.
|
| Edition: | 7th ed. |
| Subjects: |
| Physical Description: |
xxv, 554 p.: ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0072864877 |