APA Citation

Peter, J. P., & Olson, J. C. (2005). Consumer behavior & marketing strategy (7th ed.). New York, NY: McGraw - Hill.

Chicago Style Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior & Marketing Strategy. 7th ed. New York, NY: McGraw - Hill, 2005.

MLA Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior & Marketing Strategy. 7th ed. New York, NY: McGraw - Hill, 2005.

Warning: These citations may not always be 100% accurate.