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| LEADER |
00868pamja2200265 4500 |
| 001 |
0000080312_0034 |
| 005 |
20170620090000.0 |
| 005 |
20170116084601.0 |
| 008 |
161122b xxu 00 0 eng d |
| 020 |
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|a 9780071086967
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| 037 |
|
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|a 011727
|b Bookline
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| 040 |
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|a KPMSI
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| 090 |
|
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|a HD 9980.5.Z 45 2013
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| 100 |
0 |
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|a Zeithaml, Valerie A.
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| 245 |
|
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler..
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| 250 |
|
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|a 6 th ed..
|
| 260 |
|
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|a New York, NY:
|b McGraw Hill,
|c c 2013.
|
| 300 |
|
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|a xxvii ; 642 p.:
|b ill.;
|c 26 cm.
|
| 500 |
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|a Includes bibliographical references and index
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| 650 |
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|a Marketing
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| 650 |
|
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|a Customer services
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| 650 |
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|a Service industries - Marketing
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| 700 |
|
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|a Gremler, Dwayne D
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| 700 |
|
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|a Bitner, Mary Jo
|
| 999 |
|
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|a 0000135424
|
