Services marketing : integrating customer focus across the firm
| Main Author: | Zeithaml, Valerie A. |
|---|---|
| Other Authors: | Gremler, Dwayne D, Bitner, Mary Jo |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York, NY:
McGraw Hill,
c 2013.
|
| Edition: | 6 th ed.. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxvii ; 642 p.: ill.; 26 cm. |
| ISBN: |
9780071086967 |