APA Citation

Zeithaml, V. A., Gremler, D. D., & Bitner, M. J. (2013). Services marketing: Integrating customer focus across the firm (6 th ed.). New York, NY: McGraw Hill.

Chicago Style Citation

Zeithaml, Valerie A., Dwayne D. Gremler, and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 6 th ed. New York, NY: McGraw Hill, 2013.

MLA Citation

Zeithaml, Valerie A., Dwayne D. Gremler, and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 6 th ed. New York, NY: McGraw Hill, 2013.

Warning: These citations may not always be 100% accurate.