Marketing
| Main Author: | Grewal, Dhruv |
|---|---|
| Other Authors: | Levy, Michael |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York, NY:
McGraw - Hill,
c 2014.
|
| Edition: | 4 th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references. |
|---|---|
| Physical Description: |
xivi ; 630 p. [various paging]: ill. col .; 29 cm. |
| ISBN: |
9780078029004 |