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| LEADER |
00717pamja2200217 4500 |
| 001 |
0000080306_0034 |
| 005 |
20170620090000.0 |
| 005 |
20170110122136.0 |
| 008 |
161118b xxu 00 0 eng d |
| 020 |
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|a 9780071762557
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| 037 |
|
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|a 011767
|b Bookline
|
| 040 |
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|a KPMSI
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| 090 |
|
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|a HF 5415.1255.P 43 2011
|
| 100 |
0 |
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|a Pearson, Timothy P.
|
| 245 |
|
0 |
|a The old rules of marketing are dead :
|b 6 new rules to reinvent your brand and reignite your business
|c Timothy P. Pearson.
|
| 260 |
|
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|a New York:
|b McGraw Hill,
|c c 2011.
|
| 300 |
|
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|a xi ; 240 p.;
|c 24 cm.
|
| 500 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
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|a Communication
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| 650 |
|
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|a Branding(Marketing)
|
| 999 |
|
|
|a 0000135414
|
