The old rules of marketing are dead : 6 new rules to reinvent your brand and reignite your business
| Main Author: | Pearson, Timothy P. |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw Hill,
c 2011.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xi ; 240 p.; 24 cm. |
| ISBN: |
9780071762557 |