APA Citation

Pearson, T. P. (2011). The old rules of marketing are dead: 6 new rules to reinvent your brand and reignite your business. New York: McGraw Hill.

Chicago Style Citation

Pearson, Timothy P. The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business. New York: McGraw Hill, 2011.

MLA Citation

Pearson, Timothy P. The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business. New York: McGraw Hill, 2011.

Warning: These citations may not always be 100% accurate.