Essentials of marketing research : Joseph F. Hair Jr...[et.al].
Other Authors: | Hair, Joseph F. |
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Format: | Reference |
Language: | English |
Published: |
New York, NY:
McGraw - Hill,
c 2013.
|
Edition: | 3 rd ed.. |
Subjects: |
Item Description: |
Includes bibliographical references and index |
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Physical Description: |
xviii ; 414 p.: ill. col.; 25 cm. |
ISBN: |
9780078028816 |