Developing new product and services : learning, differentiation and innovation

Main Author: Sanders, G Lawrence.
Format: Open Shelf
Language: English
Published: New York, NY: Business Expert Press, c 2011.
Series: The marketing research collection
Subjects:
LEADER 00732pamja2200217 4500
001 0000080302_0034
005 20170620090000.0
005 20170110115138.0
008 161117b xxu 00 0 eng d
020 |a 9781606492413  
037 |a 011641  |b Bookline 
040 |a KPMSI 
090 |a HF 5415.2.S 262 2011  
100 0 |a Sanders, G Lawrence.  
245 0 |a Developing new product and services :   |b learning, differentiation and innovation   |c G. Lawrence Sanders.. 
260 |a New York, NY:   |b Business Expert Press,   |c c 2011. 
300 |a 340 p.:   |b ill.;   |c 23 cm. 
440 |a The marketing research collection 
500 |a Includes bibliographical references and index 
650 |a Marketing research  
999 |a 0000135406