Developing new product and services : learning, differentiation and innovation
Main Author: | Sanders, G Lawrence. |
---|---|
Format: | Open Shelf |
Language: | English |
Published: |
New York, NY:
Business Expert Press,
c 2011.
|
Series: |
The marketing research collection
|
Subjects: |
LEADER | 00732pamja2200217 4500 | ||
---|---|---|---|
001 | 0000080302_0034 | ||
005 | 20170620090000.0 | ||
005 | 20170110115138.0 | ||
008 | 161117b xxu 00 0 eng d | ||
020 | |a 9781606492413 | ||
037 | |a 011641 |b Bookline | ||
040 | |a KPMSI | ||
090 | |a HF 5415.2.S 262 2011 | ||
100 | 0 | |a Sanders, G Lawrence. | |
245 | 0 | |a Developing new product and services : |b learning, differentiation and innovation |c G. Lawrence Sanders.. | |
260 | |a New York, NY: |b Business Expert Press, |c c 2011. | ||
300 | |a 340 p.: |b ill.; |c 23 cm. | ||
440 | |a The marketing research collection | ||
500 | |a Includes bibliographical references and index | ||
650 | |a Marketing research | ||
999 | |a 0000135406 |