Developing new product and services : learning, differentiation and innovation
| Main Author: | Sanders, G Lawrence. |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York, NY:
Business Expert Press,
c 2011.
|
| Series: |
The marketing research collection
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
340 p.: ill.; 23 cm. |
| ISBN: |
9781606492413 |