APA Citation

Sanders, G. L. (2011). Developing new product and services: Learning, differentiation and innovation. New York, NY: Business Expert Press.

Chicago Style Citation

Sanders, G Lawrence. Developing New Product and Services: Learning, Differentiation and Innovation. New York, NY: Business Expert Press, 2011.

MLA Citation

Sanders, G Lawrence. Developing New Product and Services: Learning, Differentiation and Innovation. New York, NY: Business Expert Press, 2011.

Warning: These citations may not always be 100% accurate.