Developing new product and services : learning, differentiation and innovation

Main Author: Sanders, G Lawrence.
Format: Open Shelf
Language: English
Published: New York, NY: Business Expert Press, c 2011.
Series: The marketing research collection
Subjects:

KPM SERI ISKANDAR

Call Number: HF 5415 2 S 262 2011
Accession Item Category SMD Status Due Date Notes
0000135406 OPEN SHELF BOOK AVAILABLE