Social media analytics : effective tools for building,intrepreting, and using metrics

Main Author: Sponder, Marshall
Format: Open Shelf
Language: English
Published: New York: McGraw Hill, c 2012.
Subjects:
LEADER 00741pamja2200229 4500
001 0000080291_0034
005 20170620090000.0
005 20161121141719.0
008 161114b xxu 00 0 eng d
020 |a 9780071768290  
037 |a 011893  |b Bookline 
040 |a KPMSI 
090 |a HF 5415.1265.S663 2012  
100 0 |a Sponder, Marshall  
245 0 |a Social media analytics :   |b effective tools for building,intrepreting, and using metrics   |c Marshall Sponder.. 
260 |a New York:   |b McGraw Hill,   |c c 2012. 
300 |a xiv; 316 p.:   |b ill;   |c 24 cm. 
500 |a Includes bibliographical references and index 
650 |a Marketing research  
650 |a Internet marketing  
650 |a Social media  
999 |a 0000135395