APA Citation

Sponder, M. (2012). Social media analytics: Effective tools for building,intrepreting, and using metrics. New York: McGraw Hill.

Chicago Style Citation

Sponder, Marshall. Social Media Analytics: Effective Tools for Building,intrepreting, and Using Metrics. New York: McGraw Hill, 2012.

MLA Citation

Sponder, Marshall. Social Media Analytics: Effective Tools for Building,intrepreting, and Using Metrics. New York: McGraw Hill, 2012.

Warning: These citations may not always be 100% accurate.