Marketing by the numbers : how to measure and improve the ROI of any campaign
| Main Author: | Harden, Leland |
|---|---|
| Other Authors: | Heyman, Bob |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
AMACOM,
c 2011.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
viii, 246 p.: ill.; 16 cm. |
| ISBN: |
9780814416204 |