The social customer : how brands can use social CRM to acquire, monetize and retain fans, friends and followers
| Main Author: | Metz, Adam |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw - Hill,
c 2012.
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| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xxii ; 279 p .; 24 cm.. |
| ISBN: |
9780071759182 |