Marketing management : a contemporary perspective

Main Author: Homburg, Christian.
Other Authors: Kuester, Sabine, Krchmer, Harley.
Format: Open Shelf
Language: English
Published: London: McGraw - Hill Higher Education, c 2013.
Subjects:
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005 20170620090000.0
005 20161118153805.0
008 161111b xxu 00 0 eng d
020 |a 9780077146047  
037 |a 011634  |b Bookline 
037 |a 011635  |b Bookline 
037 |a 011636  |b Bookline 
040 |a KPMSI 
090 |a HF 5415 .13 . H 66 2013  
100 0 |a Homburg, Christian.  
245 0 |a Marketing management :   |b a contemporary perspective   |c Christian Homburg, Sabine Kuester and Harley Krchmer.. 
260 |a London:   |b McGraw - Hill Higher Education,   |c c 2013. 
300 |a xiv ; 641 p.:   |b ill.;   |c 26 cm.. 
500 |a Includes bibliographical references and index. 
650 |a Marketing  
700 |a Kuester, Sabine  
700 |a Krchmer, Harley.  
999 |a 0000135378 
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