Marketing management : a contemporary perspective
| Main Author: | Homburg, Christian. |
|---|---|
| Other Authors: | Kuester, Sabine, Krchmer, Harley. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
London:
McGraw - Hill Higher Education,
c 2013.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xiv ; 641 p.: ill.; 26 cm.. |
| ISBN: |
9780077146047 |