Principles of marketing
| Main Author: | Kotler,Philip |
|---|---|
| Other Authors: | Armstrong,Gary |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Essex,England:
Pearson Education,
2016.
|
| Edition: | 16 th ed Global Edition. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
731 p.:ill.: col.; 28 cm. |
| ISBN: |
9781292092485 |