APA Citation

Kotler,Philip, & Armstrong,Gary. (2016). Principles of marketing (16 th ed Global Edition.). Essex,England: Pearson Education.

Chicago Style Citation

Kotler,Philip, and Armstrong,Gary. Principles of Marketing. 16 th ed Global Edition. Essex,England: Pearson Education, 2016.

MLA Citation

Kotler,Philip, and Armstrong,Gary. Principles of Marketing. 16 th ed Global Edition. Essex,England: Pearson Education, 2016.

Warning: These citations may not always be 100% accurate.