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| LEADER |
00752pamja2200229 4500 |
| 001 |
0000080224_0034 |
| 005 |
20170620090000.0 |
| 005 |
20160920161219.0 |
| 008 |
160905b xxu 00 0 eng d |
| 020 |
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|a 9781849800983
|
| 037 |
|
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|a 013034
|b Bookline
|
| 040 |
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|a KPMSI
|
| 090 |
|
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|a HF 5415.13.H362 2012
|
| 245 |
|
0 |
|a Handbook of marketing strategy
|c edited by Venkatesh Shankar and Gregory S. Carpenter..
|
| 260 |
|
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|a Cheltenham, UK; Northampton, MA:
|b Edward Elgar Pub,
|c c 2012.
|
| 300 |
|
|
|a xxi; 504p.;
|c 25 cm.
|
| 500 |
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|a Includes bibliographical references and index.
|
| 650 |
|
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|a Marketing
|x Management
|
| 650 |
|
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|a Strategic planning
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| 700 |
|
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|a Shankar, Venkatesh
|
| 700 |
|
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|a Carpenter,Gregory S
|
| 999 |
|
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|a 0000135268
|
