Handbook of marketing strategy
| Other Authors: | Shankar, Venkatesh, Carpenter,Gregory S |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Cheltenham, UK; Northampton, MA:
Edward Elgar Pub,
c 2012.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xxi; 504p.; 25 cm. |
| ISBN: |
9781849800983 |