APA Citation

Shankar, V., & Carpenter,Gregory S. (2012). Handbook of marketing strategy. Cheltenham, UK; Northampton, MA: Edward Elgar Pub.

Chicago Style Citation

Shankar, Venkatesh, and Carpenter,Gregory S. Handbook of Marketing Strategy. Cheltenham, UK; Northampton, MA: Edward Elgar Pub, 2012.

MLA Citation

Shankar, Venkatesh, and Carpenter,Gregory S. Handbook of Marketing Strategy. Cheltenham, UK; Northampton, MA: Edward Elgar Pub, 2012.

Warning: These citations may not always be 100% accurate.