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| LEADER |
00709pamja2200217 4500 |
| 001 |
0000080212_0034 |
| 005 |
20170620090000.0 |
| 005 |
20160919141115.0 |
| 008 |
160919b xxu 00 0 eng d |
| 020 |
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|a 9780749465155
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| 037 |
|
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|a 012893
|b Bookline
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| 040 |
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|a KPMSI
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| 090 |
|
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|a HD 69.B7.K37 2012.
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| 100 |
0 |
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|a Kapferer,Jean - Noel
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| 245 |
|
0 |
|a The New strategic brand management : advanced insights and strategic thinking
|c Jean - Noel Kapferer..
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| 250 |
|
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|a 5 th ed..
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| 260 |
|
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|a London:
|b Kogan Page,
|c 2012..
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| 300 |
|
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|a xviii;492 p.:
|b ill.;
|c 25 cm..
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| 500 |
|
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|a Includes bibliographical references and index.
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| 650 |
|
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|a Brand name products
|x Management
|
| 999 |
|
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|a 0000135248
|
