The New strategic brand management : advanced insights and strategic thinking
| Main Author: | Kapferer,Jean - Noel |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
London:
Kogan Page,
2012..
|
| Edition: | 5 th ed.. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xviii;492 p.: ill.; 25 cm.. |
| ISBN: |
9780749465155 |