APA Citation

Kapferer,Jean - Noel. (2012). The New strategic brand management: Advanced insights and strategic thinking (5 th ed.). London: Kogan Page.

Chicago Style Citation

Kapferer,Jean - Noel. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5 th ed. London: Kogan Page, 2012.

MLA Citation

Kapferer,Jean - Noel. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5 th ed. London: Kogan Page, 2012.

Warning: These citations may not always be 100% accurate.