Brand together : how co-creation generates innovation and re-energizes brands

Main Author: Ind,Nicholas.
Other Authors: Fuller,Clare, Trevail,Charles.
Format: Open Shelf
Language: English
Published: London: Kogan Page, 2012..
Subjects:
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005 20170620090000.0
005 20160902092050.0
008 160902b xxu 00 0 eng d
020 |a 9780749463250  
037 |a 012895  |b Bookline 
040 |a KPMSI 
090 |a HD 69.B7.I534 2012  
100 0 |a Ind,Nicholas.  
245 0 |a Brand together :   |b how co-creation generates innovation and re-energizes brands   |c Nicholas Ind,Clare Fuller,Charles Trevail.. 
260 |a London:   |b Kogan Page,   |c 2012.. 
300 |a x;172 p.:   |b ill.;   |c 24 cm.. 
500 |a Includes bibliographical references and index. 
650 |a Product management  
650 |a Customer relations  
650 |a Branding (Marketing)  
700 |a Fuller,Clare  
700 |a Trevail,Charles.  
999 |a 0000135244