Brand together : how co-creation generates innovation and re-energizes brands

Main Author: Ind,Nicholas.
Other Authors: Fuller,Clare, Trevail,Charles.
Format: Open Shelf
Language: English
Published: London: Kogan Page, 2012..
Subjects:
Item Description: Includes bibliographical references and index.
Physical Description: x;172 p.: ill.; 24 cm..
ISBN: 9780749463250