Marketing
| Main Author: | Pride,William M. |
|---|---|
| Other Authors: | Ferrell,O.C. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Mason,OH:
South - Western Cengage Learning,
c 2012..
|
| Edition: | 2012 th ed.. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xxix;653 p.: ill.; 22 cm.. |
| ISBN: |
9781111526191 |