Principles of marketing
| Main Author: | Kotler,Philip |
|---|---|
| Other Authors: | Armstrong,Gary |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
Pearson,
2013.
|
| Edition: | 16 th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xxiv,708 pages; 29 cm.. |
| ISBN: |
9780133795028 |