APA Citation

Kotler,Philip, & Armstrong,Gary. (2013). Principles of marketing (16 th ed.). Boston: Pearson.

Chicago Style Citation

Kotler,Philip, and Armstrong,Gary. Principles of Marketing. 16 th ed. Boston: Pearson, 2013.

MLA Citation

Kotler,Philip, and Armstrong,Gary. Principles of Marketing. 16 th ed. Boston: Pearson, 2013.

Warning: These citations may not always be 100% accurate.