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LEADER |
00790pamja2200241 4500 |
001 |
0000080090_0034 |
005 |
20170620090000.0 |
005 |
20160812120137.0 |
008 |
160721b xxu 00 0 eng d |
020 |
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|a 9780077861049
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037 |
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|a 014954
|b Love Reading
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040 |
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|a KPMSI
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090 |
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|a HF 5415.P473 2015
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100 |
0 |
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|a Perrcault,William D.
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245 |
|
0 |
|a Essential of marketing : a marketing strategy planning approach
|c William D.Perreault,Joseph P Cannon,E Jerome McCarthy..
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250 |
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|a 14th ed.
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260 |
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|a New York:
|b McGraw-Hill Education,
|c 2015.
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300 |
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|a xliii, 717 p:
|b ill.col.;
|c 28 cm..
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500 |
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|a Includes bibliographical references and index
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650 |
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|a Marketing
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700 |
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|a Cannon,Joseph P.
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700 |
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|a McCarthy,E Jerome
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999 |
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|a 0000135077
|