Essential of marketing : a marketing strategy planning approach

Main Author: Perrcault,William D.
Other Authors: Cannon,Joseph P., McCarthy,E Jerome
Format: Open Shelf
Language: English
Published: New York: McGraw-Hill Education, 2015.
Edition: 14th ed.
Subjects:
LEADER 00790pamja2200241 4500
001 0000080090_0034
005 20170620090000.0
005 20160812120137.0
008 160721b xxu 00 0 eng d
020 |a 9780077861049  
037 |a 014954  |b Love Reading 
040 |a KPMSI 
090 |a HF 5415.P473 2015  
100 0 |a Perrcault,William D.  
245 0 |a Essential of marketing : a marketing strategy planning approach   |c William D.Perreault,Joseph P Cannon,E Jerome McCarthy.. 
250 |a 14th ed. 
260 |a New York:   |b McGraw-Hill Education,   |c 2015. 
300 |a xliii, 717 p:   |b ill.col.;   |c 28 cm.. 
500 |a Includes bibliographical references and index 
650 |a Marketing  
700 |a Cannon,Joseph P.  
700 |a McCarthy,E Jerome  
999 |a 0000135077