Essential of marketing : a marketing strategy planning approach
| Main Author: | Perrcault,William D. |
|---|---|
| Other Authors: | Cannon,Joseph P., McCarthy,E Jerome |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill Education,
2015.
|
| Edition: | 14th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xliii, 717 p: ill.col.; 28 cm.. |
| ISBN: |
9780077861049 |