APA Citation

Perrcault,William D., Cannon,Joseph P., & McCarthy,E Jerome. (2015). Essential of marketing: A marketing strategy planning approach (14th ed.). New York: McGraw-Hill Education.

Chicago Style Citation

Perrcault,William D., Cannon,Joseph P, and McCarthy,E Jerome. Essential of Marketing: A Marketing Strategy Planning Approach. 14th ed. New York: McGraw-Hill Education, 2015.

MLA Citation

Perrcault,William D., Cannon,Joseph P, and McCarthy,E Jerome. Essential of Marketing: A Marketing Strategy Planning Approach. 14th ed. New York: McGraw-Hill Education, 2015.

Warning: These citations may not always be 100% accurate.