Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Harlow, England: Pearson.
Chicago Style CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. Harlow, England: Pearson, 2012.
MLA CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. Harlow, England: Pearson, 2012.
Warning: These citations may not always be 100% accurate.