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| LEADER |
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| 001 |
0000080023_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504153841.0 |
| 020 |
|
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|a 9780136028048
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| 037 |
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|a Edu Resources
|
| 040 |
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|a Lib. of Congress
|
| 090 |
0 |
0 |
|a HF 5415 .13 .M663 2012
|
| 100 |
1 |
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|a Mooradian, Todd A.
|
| 245 |
1 |
0 |
|a Strategic marketing
|c Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
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| 260 |
|
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|a Upper Saddle River, New Jersey : Pearson /Prentice Hall, 2012.
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| 300 |
|
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|a xxi;384p.:ill.;23cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Strategic planning
|
| 700 |
0 |
|
|a Matzler, Kurt
|
| 700 |
0 |
|
|a Ring, Lawrence J.
|
| 740 |
0 |
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|a Strategic marketing
|
| 999 |
|
|
|a 0000134985
|
