Strategic marketing
| Main Author: | Mooradian, Todd A. |
|---|---|
| Other Authors: | Matzler, Kurt, Ring, Lawrence J. |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey : Pearson /Prentice Hall, 2012.
|
| Subjects: |
| Physical Description: |
xxi;384p.:ill.;23cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780136028048 |