Mooradian, T. A., Matzler, K., & Ring, L. J. Strategic marketing. Upper Saddle River, New Jersey : Pearson /Prentice Hall, 2012.
Chicago Style CitationMooradian, Todd A., Kurt Matzler, and Lawrence J. Ring. Strategic Marketing. Upper Saddle River, New Jersey : Pearson /Prentice Hall, 2012.
MLA CitationMooradian, Todd A., Kurt Matzler, and Lawrence J. Ring. Strategic Marketing. Upper Saddle River, New Jersey : Pearson /Prentice Hall, 2012.
Warning: These citations may not always be 100% accurate.