Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Open Shelf |
| Published: |
Harlow, England : Pearson, 2012.
|
| Edition: | 14th ed. |
| Subjects: |
| Physical Description: |
136p.:ill.[some col.]; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273752431 |