Basic marketing : a marketing strategy planning approach
| Main Author: | Perreault,William D. |
|---|---|
| Other Authors: | Mc Carthy, E. Jerome, Cannon, Joseph P. |
| Format: | Open Shelf |
| Published: |
New York, NY : McGraw-Hill Irwin, c 2011.
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| Edition: | 18th ed. |
| Subjects: |