Basic marketing : a marketing strategy planning approach

Main Author: Perreault,William D.
Other Authors: Mc Carthy, E. Jerome, Cannon, Joseph P.
Format: Open Shelf
Published: New York, NY : McGraw-Hill Irwin, c 2011.
Edition: 18th ed.
Subjects:
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037 |a Edu Resources 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.13.M362 2011  
100 1 |a Perreault,William D.  
245 1 0 |a Basic marketing : a marketing strategy planning approach   |c William D. Perreault Jr., Joseph P. Cannon and E.Jerome Mc Carthy. 
250 |a 18th ed. 
260 |a New York, NY : McGraw-Hill Irwin, c 2011. 
300 |a xxvii,745p.:ill.;col.27cm. 
504 |a Include bibliographical refences and index 
650 0 |a Marketing   |x Management  
700 0 |a Mc Carthy, E. Jerome  
700 0 |a Cannon, Joseph P.  
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