Basic marketing : a marketing strategy planning approach
| Main Author: | Perreault,William D. |
|---|---|
| Other Authors: | Mc Carthy, E. Jerome, Cannon, Joseph P. |
| Format: | Open Shelf |
| Published: |
New York, NY : McGraw-Hill Irwin, c 2011.
|
| Edition: | 18th ed. |
| Subjects: |
| Physical Description: |
xxvii,745p.:ill.;col.27cm. |
|---|---|
| Bibliography: |
Include bibliographical refences and index |
| ISBN: |
9780071221108 |