Perreault,William D., Mc Carthy, E. J., & Cannon, J. P. Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY : McGraw-Hill Irwin, c 2011.
Chicago Style CitationPerreault,William D., E. Jerome Mc Carthy, and Joseph P. Cannon. Basic Marketing: A Marketing Strategy Planning Approach. 18th ed. New York, NY : McGraw-Hill Irwin, c 2011.
MLA CitationPerreault,William D., E. Jerome Mc Carthy, and Joseph P. Cannon. Basic Marketing: A Marketing Strategy Planning Approach. 18th ed. New York, NY : McGraw-Hill Irwin, c 2011.
Warning: These citations may not always be 100% accurate.